Those ages 55 years and older are significantly more likely to use the Internet for information on vitamins as compared with younger shoppers, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Additionally, respondents ages 55-plus years are more likely than younger individuals to consult a doctor or pharmacist and read magazines for vitamin information.
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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.