WELLESLEY, Mass. Babson College will be offering two sessions of Strategic Planning and Management in Retailing, its seven-day open enrollment program on retail management.
As a leader in entrepreneurial management education, Babson said Strategic Planning and Management in Retailing works with retail leaders to identify and evaluate their organizations’ key success factors in order to plan more strategically and manage their businesses more effectively.
The program, designed for retail CEOs, senior and general merchandise managers, operations managers, district managers, and upper-level marketing, finance, human resources, and MIS managers, participants will learn to:
- Strategically plan for growth, including financial modeling and productivity analysis
- Analyze and interpret consumer, competitive, and market research
- Develop and implement enhanced merchandising management and assortment strategies
- Effectively manage strategic resources
Program faculty include: Lawrence Ring (faculty director) and John Strong.
The program will be held at The College of William and Mary from May 1-7 and at the Babson Executive Conference Center from September 11 – 17.