NEW YORK — As anticipated, the BB cream phenomenon is beginning to give way to a new player in the world of alphabet creams. Enter CC creams, or "color control" creams.
Hard Candy, whose products are sold exclusively at Walmart, is launching in February its CC Crème. The multifunctional CC Crème will be available in four shades and priced at $8 each. Meanwhile, Procter & Gamble began shipping in December its new Olay Total Effect CC cream that promises to fight the seven signs of aging and covers skin imperfections.