Axe promotes new Black Chill collection with extreme winter sports challenge in Sweden

ENGLEWOOD CLIFFS, N.J. — As part of the Black Chill product launch, Unilever’s Axe is whisking away nine winners — and their friends — to the ultimate winter adventure, the Axe Black Chill Challenge.

In March of 2014, selected winners will head to Sweden to take part in a series of extreme winter-themed sport activities, such as husky sleigh safaris, snowmobile expeditions through the Alpine Tundra and combat-copter flights overlooking Sweden's Archipelago, to see if they have what it takes to keep their cool in the most intense of situations.

Guys and girls can enter for a chance to win now through Nov. 15 by purchasing Axe Black Chill from one of the following retailers: Meijer, Target, Commissary, Walgreens and ShopRite, and submitting the code provided with purchase at axeblackchill.com. From the nine selected fans who take part in the Axe Black Chill Challenge, one participant will be deemed the "Ultimate Chill Champion."

"In addition to providing our fans with a full portfolio of grooming products to help them look, feel and smell their best, Axe is about creating unforgettable experiences and opportunities for our guys and girls," stated Matthew McCarthy, senior director of brand building for Axe. "From the Axe Lounge to the One Night Only concert series, Axe puts its fans front and center of where the action is. During the Black Chill Challenge, Axe fans will once again have the opportunity to take part in a series of one-of-a kind experiences."

Designed to help guys keep their cool, the Axe Black Chill collection is infused with citrus, mint and cedar wood fragrance notes. The collection includes a bodyspray, deodorant stick, antiperspirant invisible solid, shower gel, shampoo, face wash, shave gel and post-shave hydrator.
 

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