ENGLEWOOD CLIFFS, N.J. — Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to air a 30-second television commercial during Super Bowl XLVIII.
“The Super Bowl was a big platform for us to launch the Axe Apollo campaign, where more than one million men and women enlisted for a chance to go to space,” Matthew McCarthy, senior marketing director for Axe and Men's Grooming at Unilever said. “Axe is the No. 1 men's fragrance — and No. 1 male grooming brand in the U.S. and globally. With the big game in our back yard, we want to be there.”