NEW YORK — Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.
As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.
The buzz cut, a classic military look that's made a pop culture comeback, presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. Axe Buzzed Look is a lightweight cream that promises to protect guys' scalps from UVA/UVB rays and keep hair soft and touchable.
"Over 44,000 of our nation's armed forces have been physically wounded during the current military conflicts, and hundreds of thousands more are estimated to be recovering from the invisible wounds of war," Wounded Warrior Project chief development officer Adam Silva said. "Axe Hair's contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home."
Axe Buzzed Look currently is available at most food, drug and mass retail outlets for a suggested retail price of $6.99.