Aveeno helps eczema sufferers with new skin care line

SKILLMAN, N.J. Aveeno, a Johnson & Johnson Consumer Products brand, has developed new products and teamed up with the National Eczema Association to educate sufferers of the common condition in preparation for the cold and dry winter months when dry skin is most common.

Roughly 35 million people in the United States suffer from eczema, a chronic skin disorder resulting in intense itching and overall discomfort. Eczema also is among the top five skin conditions for babies under the age of 36 months, with 10% to 20% of all infants experiencing some form of eczema.

As part of the effort, Aveeno is introducing the Aveeno Baby Eczema Therapy Moisturizing cream and wash, and Aveeno Eczema Therapy Moisturizing cream for adults to help relieve skin irritation and itching due to mild to moderate eczema.

The Aveeno Eczema Therapy collection of products has passed all of the necessary requirements and has been awarded the National Eczema Association Seal of Acceptance, the manufacturer stated. The National Eczema Association Seal of Acceptance review panel, consisting of experts in dermatology, allergy and other medical disciplines, evaluates products based on safety and tolerance on eczemous skin, as well as ingredient and formulation data.

To provide education on living with eczema, the Aveeno brand has launched webisodes featuring Aveeno eczema experts on the Aveeno Facebook page, which went live Nov. 18. The webisodes educate users with tips on living with eczema, information on the Aveeno Eczema Therapy collection formulas and the healthy development of skin.

The Aveeno Eczema Therapy collection for babies and adults was developed in partnership with dermatologists using the healing power of oats. "Natural ingredients are exciting because there are so many different benefits, different components," stated Warren Wallo, director of scientific affairs at J&J Consumer for Aveeno skin care. "Colloidal oatmeal, for example, has a long, safe history of use and is proven to relieve minor skin irritation and itching associated with eczema."



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