SKILLMAN, N.J. — The Aveeno brand has debuted "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty. The first digital short is narrated by brand ambassador Jennifer Aniston and highlights the farm-to-formulation journey of the Aveeno brand's first Active Naturals ingredient — oat.
In a series of four videos, viewers are introduced to oat farmers who have harvested their fields for generations. The videos then trace the oat's transformation from these local grain farms to the Aveeno laboratory where scientists unlock the ingredient's natural ability to soothe, moisturize and protect.
Click here to view the video playlist, including a Spanish adaptation.