DETROIT — Avanti Press recently launched 28 new greeting card designs at the 2012 National Stationery Show in New York.
Combining its Avanti photographic humor brand with its illustrated companion, A*Press, the new cards "satisfy a wide spectrum of sending needs," Avanti's VP business development Marc Trobman said. Avanti Press has rolled out 18 fun-flavored cards celebrating the "grills, thrills and spills of summer," while nine new cards debuted under the A*Press brand for the birthday, anniversary and support categories.
"After five years in the market, the A*Press brand has evolved into the perfect complement to the Avanti brand," Trobman said. "It has playful verses that hit home quickly, connecting instantly with the sender, and delighting the receiver. Together, A*Press and Avanti satisfy a wide spectrum of sending needs. Both have their own unique voices but share similar styles of funny, relevant verses, making them easy to shop and even easier to buy. Providing branded humor with multiple looks allows Avanti to be the go-to solution for revitalizing the card department."