Attitude Drinks, Nutraceutical Discoveries partner on dairy drink

PALM BEACH GARDENS, Fla. Attitude Drinks on Thursday announced a partnership with Nutraceutical Discoveries to develop and introduce a functional dairy beverage with enhanced metabolic effects.

“Partnering with Attitude Drinks Incorporated to develop a functional dairy beverage is a perfect fit for [Nutraceutical’s] Innutria,” stated Michael Zemel, inventor of Innutria and director of the University of Tennessee Nutrition Institute. “Milk is a great vehicle for Innutria. It already has the high nutrient density and low calorie density which is so important for healthy weight management. When you combine these with [a metabolism booster like] Innutria, you have a knockout punch,” he said.

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