AstraZeneca subsidiary, parenting book author partner to push flu vaccines

Drug maker, author Elizabeth Pantley collaborate to publish guide to flu

GAITHERSBURG, Md. — AstraZeneca specialty drugs division MedImmune will work with author Elizabeth Pantley to publish a new guide designed to educate parents on flu prevention.

MedImmune said Wednesday a partnership with Pantley, author of the No-Cry Solution parenting book series, to publish "A Parent's Guide to Flu Season." The guide is designed to educate parents on the importance of flu prevention and help them navigate through flu myths and misconceptions.

"Children are two to three times more likely than adults to contract the flu, and more young children in the U.S. go to the hospital each year because of flu-related complications than any other vaccine-preventable disease," Pantley said. "By developing this booklet with MedImmune Specialty Care, we hope to help parents understand the importance of prevention and encourage families to get an annual vaccination to help protect against the flu."

An average of 20,000 children younger than five are hospitalized due to influenza each year due to flu complications, according to the Centers for Disease Control and Prevention, though only 57% of children aged 6 months to 17 years received a flu vaccination during the 2012-2013 influenza season.


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