NEW YORK Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her debut song “Pieces of Me,” celebrated another “Pieces” debut Thursday as Hershey Co. adds to its Pieces Candies line.
Building off the success of the popular Reese’s Pieces candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites including: York, Almond Joy and Hershey’s Special Dark.
In line with the launch, fans lined up at the Hershey’s Times Square store in New York City Thursday for a chance to meet Simpson-Wentz and exchange wrappers from their favorite Hershey’s candy bars for free bags of the corresponding Pieces Candies flavor. The event kicks off a two-week Pieces Wrapper Reward Program inviting consumers across the country to visit www.piecescandies.com and mail in a full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy candy bar or Hershey’s Special Dark dark chocolate bar wrapper in exchange for a coupon good towards a free bag of the corresponding Pieces flavor.
“I have always loved Reese’s Pieces candy and was excited to learn that bite-sized versions of York, Almond Joy and Hershey’s Special Dark would be making their Pieces Candies debut. With my busy schedule, I am constantly on the go and Pieces Candies are great for enjoying anytime,” said Simpson-Wentz.