Ascendia names Daniels as CFO

HAMILTON, N.J. Ascendia Brands, a player in the value and premium value health and beauty care market, has named Keith Daniels, CPA, as executive vice president and chief financial officer.

Daniels succeeds Jack Wissman, who served as interim chief financial officer pursuant to a financial services agreement with Carl Marks Advisory Group.

Prior to his appointment, Daniels served as senior vice president of finance at the company since March 2007. Before that, he was vice president of finance for Newell Rubbermaid. Before joining Newell Rubbermaid, he worked at Philips Consumer Electronics and The Disney Company in various finance roles.

Ascendia Brands in November 2005 expanded its product offerings through the acquisition of Baby Magic, Binaca, Mr. Bubble and Ogilvie brands. In February 2007, it acquired from Coty the Calgon and Healing Garden brands.

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