NEW YORK — The Art of Shaving, a Procter & Gamble brand, has teamed up with Movember to support the men's health charity's U.S. fundraising campaign.
Movember, which was founded in 2004, encourages men to grow a mustache to raise awareness and funds for men's health and cancers affecting men. To support the cause, The Art of Shaving said that it will make an initial donation of $10,000 to Movember. Additionally, the brand will encourage its team members to join the movement, as well as match team donations made via The Art of Shaving's Movember team at MoBro.co/theartofshaving, up to an additional $25,000.
In addition to its donations, the Art of Shaving also will offer a $10 '"Keep It Neat" Movember hot towel shave throughout the month. All proceeds from the "Keep It Neat" shave will be donated to Movember, the company noted.
"The Art of Shaving brand aficionados are united by an appreciation of the artistry of a traditional barber shave experience and committed to achieving the perfect shave," The Art of Shaving spokesman Damon Jones said. "We believe that this brotherhood of like-minded men can unite to help support this important cause, raising funds and awareness for men's health issues while engaging in the ritual of the shave."
Added Movember cofounder and CEO Adam Garone, "Last year Movember became a truly global movement. Through the power of the moustache almost half a million Movember participants raised $174 million making it the largest nongovernment funder of prostate cancer research in the world. Nearly 65,000 American MoBros raised $7.5 million."