Arm & Hammer Tooth Tunes introduces musical One Direction tootbrush in North America

EWING, N.J. — Church & Dwight Co., the maker of Arm & Hammer, has announced that pop sensation One Direction is joining the Arm & Hammer Tooth Tunes branded products family.

Two new Arm & Hammer Tooth Tunes toothbrushes will be available, each featuring a single from One Direction:

  • "What Makes You Beautiful" performed by One Direction
  • "One Thing" performed by One Direction

Similar to the nine Tooth Tunes toothbrushes launched in July 2012, each One Direction toothbrush features two minutes of music to encourage longer brushing and ensure that kids achieve the dentist's recommended brushing time.

Arm & Hammer Tooth Tunes Music in Your Mouth technology streams sound vibrations from the bristles of the toothbrush through the teeth, allowing kids to hear music while they brush. This patented technology delivers high quality sound by broadcasting music into the jaw, which is then transmitted through the inner ear, allowing the person brushing their teeth to hear the music.

The Arm & Hammer Tooth Tunes One Direction toothbrushes have a suggested retail price of $9.99 and are available at mass, drug, and food retailers nationwide beginning February.

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