Arm & Hammer introduces 4X concentrated detergent

EWING, N.J. — Arm & Hammer announced today a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.

Ultra Power 4X comes packaged in a convenient, smaller and less bulky bottle that is easy to measure and store.

"From my work as a trainer, I know that strength can come in even the smallest sizes," said Tracy Anderson, celebrity fitness expert. "I need a laundry detergent that shares the same principles to help me power through even the toughest stains. Arm & Hammer Ultra Power 4X Concentrated keeps my family's clothes fresh and cleans with the muscle I expect!"

The ultra-concentrated liquid and smaller packaging of Ultra Power 4X Concentrated makes it an environmentally responsible laundry choice. Compared to Arm & Hammer 2X detergents, the ultra-concentrated liquid requires less water to produce, and, since the 4X bottles are smaller than 2X bottles, you get more wash loads with less plastic.

"At Church & Dwight the consumer is our top priority, and we are always exploring new ways to meet their laundry needs," said Kevin Kuchinski, vice president of Church & Dwight Fabric Care. "The introduction of Ultra Power 4X Concentrated allows us to expand our laundry portfolio and continue to give consumers what they are looking for – a detergent that delivers tough cleaning power, is convenient, and delivers strong value."

Arm & Hammer 4X detergents come in two varieties:

  • Arm Hammer Ultra Power 4X Concentrated Refreshing Falls;
  • Arm & Hammer Sensitive Skin 4X Concentrated Perfume & Dye Free, which is dermatologist-tested to be gentle on sensitive skin.

Arm & Hammer 4X Concentrated detergents are compatible with today's High Efficiency machines and standard washing machines. Each variety comes in two sizes 45 oz (60 loads) from $4.97 and 90 oz (120 loads) from $7.83, and is currently available at retailers nationwide.

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