TAMPA, Fla. — Arctic Ease earlier this week announced a three-year partnership with Ironman, where its cold and compression therapy product will be integrated into the Ironman North American triathlon series. Arctic Ease will sample wraps to event participants at North American Ironman and Ironman 70.3 events for the next three years, the company stated. In total Arctic Ease expects to donate more than 300,000 wraps to race participants.
In addition, Ironman and Ironman 70.3 events will feature the “Arctic Ease Cool Relief and Reunion Zone” near the finish line area for triathletes and their supporters. Arctic Ease also will be the title sponsor of the Ironman Finisher Day following each full-distance Ironman event.
“Ironman is the perfect partner for Arctic Ease, as the organization promotes all of the qualities that the Arctic Ease user embodies," stated Peter Costello, president and COO Arctic Ease. "Ironman attracts and celebrates goal-driven high-achievers who thrive in high-pressure environments. The Ironman competitor cannot be tethered to cumbersome ice treatments while training or during recovery; Arctic Ease provides a practical solution for the treatment of their aches and pains.”
To kick off the 2014 event season, Arctic Ease will launch the #EaseIntoKona Contest through their partnership with Ironman. This contest will honor the daily tenacity displayed by triathletes — and all active adults — as they persevere to meet their fitness goals.
Starting on May 15, 2014 and going through Aug. 15, 2014, Arctic Ease users can upload images or video to Facebook.com/ArcticEaseWrap, showing how they wear Arctic Ease to soothe their day-to-day aches and pains and overcome obstacles to staying active. The contest will culminate with the selection of a grand prize winner, who will receive The Ultimate Recovery Day Prize — a trip for two to the Ironman World Championship presented by GoPro in Kona, Hawaii on Oct. 11, 2014.