Aquaphor taps Olympic gold medalist softball player Jennie Finch to chronicle NYC triathlon experience

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan's Upper West Side.

Finch's story will come to life through her personal accounts via social media, ongoing media interviews, Aquaphor-generated content and direct communications with her fellow race participants.

Finch will toe the start line with more than 3,000 athletes from 47 states and 23 countries at the 13th annual event on July 14. The race includes a 1.5-km swim in the Hudson River, 40-km bike on the Henry Hudson Parkway and 10-km run in Central Park.

"Jennie's success on the field and off as a mom truly mirrors the attributes of the Aquaphor brand — proven reliability in any situation," stated Evan Eckman, VP and chief marketing officer for Beiersdorf North America. "Without Aquaphor, the skin can take a beating during a triathlon. We have an opportunity to use Jennie's expert voice to educate moms and athletes everywhere that Aquaphor protects skin. We're so thrilled that she is joining us for this year's race and sharing her journey to the finish line with our Aquaphor community."

As title sponsor of the 2013 Aquaphor NYC Triathlon, Aquaphor will help athletes prepare, protect and heal their skin so they can perform at their best. The company also sponsors some of the race's most popular events, including the Diaper Derby, athlete expo and finishers' area, where Aquaphor provides its Aquaphor Healing Ointment and Lip Repair products to participants and fans to fight blisters, chafing and more.

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