Aquaball bounces into Harris Teeter, signs Northeast distribution agreement

IRVINE, Calif. — True Drinks, a healthy beverage supplier, announced this week the expansion of its distribution network for the vitamin-enriched Aquaball kids drink into major retail markets.

On Wednesday, True Drinks announced that the Aquaball would now be available in all Harris Teeter locations. Harris Teeter operates over 200 supermarkets in Florida, Georgia, North and South Carolina, Tennessee, Virginia, Maryland, Deleware and the District of Columbia.

"AquaBall is a great addition to our stores, giving parents a healthier choice in beverages for their children," stated Harris Teeter's Steve Kravitz. "With the alarming increase in childhood obesity, we launched our yourwellness program in 2006, and our yourwellness for families program is a tool to help families optimize their children's health and well-being. AquaBall fits perfectly with our focus on providing healthy alternatives for kids."

Then, on Thursday, True Drinks announced the company has entered into a five-year distribution agreement with Polar Beverages, which will sell and distribute the Aquaball to grocery, mass, drug and convenience stores. The Polar Beverages agreement covers much of the Northeast region, including Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont and parts of New York.

"We are pleased to expand our relationship with Polar Beverages beyond the production of AquaBall at their Adirondack facility," said Jason Dorfman, national director of sales for True Drinks. "This strategic partnership will enable True Drinks to rapidly expand AquaBall's distribution across the over 25,000 locations they service in New England. As the healthiest beverage available for children, our goal is to make AquaBall available to families everywhere."

Aquaball Naturally Flavored Water contains no artificial colors or flavors and is vitamin-enhanced with B6, B12, B3 and vitamin C. AquaBall is calorie- and sugar-free and sweetened with stevia, an all-natural sweetener.


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