WASHINGTON — Applied Predictive Technologies and IRI on Monday announced they are joining forces to fuel APT’s Test & Learn software suite with IRI’s point-of-sale data. The APT and IRI alliance is expected to further expand the scope of data used for designing and analyzing business pilots. The collaboration will enable CPG, retail and over-the-counter healthcare companies to distill cause-and-effect relationships in their transaction data and accurately understand the impact of various operating initiatives, the companies reported.
“As we strive toward our goal to be the leader in big data for the CPG industry, we are joining forces with best-of-breed provider APT to provide a scaled offering that drives growth for our clients," stated Robert Tomei, president Consumer & Shopping Marketing, IRI. "This new relationship with APT does just that by combining IRI’s powerful data with APT’s cloud-based software to greatly improve innovation for both of our clients. It’s also a nice complement to our existing testing services, including Matched Market Test, Controlled Store Test, Virtual Shopping and New Media Solutions, which help our clients meet their product innovation objectives.”
APT’s cloud-based platform can integrate, update and maintain wide-ranging datasets to enable retailers and manufacturers to make near real-time decisions across various functional areas, the companies noted.
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