A&P Tea Company joins with General Mills to benefit breast cancer research

NEW YORK The Great Atlantic & Pacific Tea Company supermarket chain and General Mills have joined forces to launch the Pink Together program to raise funds for the Susan G. Komen for the Cure project and support breast cancer research the companies Friday announced.

From Friday, Oct. 3 through Oct. 9, customers who buy selected “pink ribbon” General Mills products at A&P grocery stores, such as The Food Emporium, Pathmar, Superfresh and Waldbaum’s. For groups of five pink ribbon products purchased at the same time of sale, General Mills will donate $1 to the Komen Foundations, up to a total of $50,000.

“We are especially honored to salute and support our own associates who have battled breast cancer by featuring them on General Mills’ Cheerios boxes,” Jennifer MacLeod, senior vice president of  marketing and communications for The Great Atlantic & Pacific Tea Company told the press. “These individuals embody inspiration, strength and hope, and most importantly, survival. They remind us all that cancer can be beaten.”

More information on Pink Together is available in the A&P weekly circular, or at www.PinkTogether.com and www.assupermarket.com.

Login or Register to post a comment.