A&P expands Live Better!

MONTVALE, N.J. The A&P family of supermarkets has expanded the Live Better! Wellness Club for its A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast to include a new incentives program.

Fresh & Healthy Rewards provides Live Better! members with 20%-off coupons when they spend $50 in the produce section. Customers can sign up for the Live Better! wellness club at the courtesy desk or pharmacy department of their local A&P, SuperFresh, Waldbaum’s and Pathmark supermarkets.

The supermarket chain said the new program reflects its committment to providing shoppers with budget-friendly ways to maintain a healthy lifestyle.

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