Lift, smooth, de-wrinkle and firm. This is the desired effect of not only facial anti-agers, but also those formulas for the body, as aging women yearn to turn back the hands of time below the neck.
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The body anti-aging segment may not be as robust as those products designed for the face, but that’s not to say that women aren’t interested in such offerings. In fact, IRI data revealed that sales of body anti-aging products rose more than 5% during the 52 weeks ended May 18 at U.S. multi-outlets.
Helping to fuel the growth of these products is that some women want results but cannot afford a pricey professional option. According to consulting and research firm Kline & Co., the injectibles market continues to drive overall market growth in professional aesthetic products, with body contouring and cellulite reduction being the most dynamic addressed skin concern. Kline noted that injectibles accounted for more than half of total market sales, but body treatment products experienced double-digit growth in 2013, due in part to good alternatives now offered to liposuction.
The fascination with anti-aging solutions shows no signs of slowing, and those manufacturers that continue to innovate and deliver effective, cheaper at-home solutions will reap the benefits.