ST. LOUIS — German beer brand, Beck's, part of Anheuser-Busch InBev, is adding a new "gem" to its product line: Beck's Sapphire.
Brewed from German saphir hops, the beverage is a pilsner with 6% alcohol by volume and will be marketed to a high-end demographic, including bars, clubs and restaurants. The beer will also be sold in grocery and liquor stores nationwide available in six- and 12-packs with a sleek, 12-ounce black glass bottle. A-B InBev debuted the beer on New Year's Eve.
InBev acquired Anheuser-Busch in November 2008, creating the world's largest brewer, with reported revenue of $39.05 billion in 2011.