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Amerifit Brands launches Culturelle Probiotics for Kids

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CROMWELL, Conn. Amerifit Brands is lending its own venerable probiotic brand to the children’s probiotics subsegment with the launch of Culturelle Probiotics for Kids. Amerifit will be supporting that launch with a $6 million branding campaign.

According to the company’s research, kids already make up 60% of probiotic use — and for good reason. Probiotics help boost their still-developing immune systems, improve digestive health (just like in adults), help replenish good bacteria after taking medications (like antibiotics) and help manage symptoms of colic.

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