American Greetings, CoverGirl team up to promote Mother's Day cards by Taylor Swift

CLEVELAND — American Greetings is promoting Taylor Swift's Mother's Day card collection by teaming up with CoverGirl to ask fans to share "the best day" spent with their moms on the greeting card brand's Facebook page.

The company, which is offering Taylor Swift's CD single "The Best Day" inside one of its exclusive Mother's Day cards, said its promotion with CoverGirl — a company for which Swift is a spokeswoman — will give fans the chance to win hundreds of dollars in prizes. One grand prize winner will receive an autographed Taylor Swift "Speak Now" CD and an American Greetings/CoverGirl gift pack. Twelve random winners will win prize packages, including Taylor Swift memorabilia and American Greetings and CoverGirl products.

"Taylor's relationship with her own mom not only inspired this song, but also her Mother's Day card collection, and we are so proud of it because it gives people a way to tell their moms just how awesome they think they are in a way that's honest and real," said Lindsay Kalback, a member of "Team Taylor" at American Greetings. "It's been great to work with Taylor and CoverGirl to put together this Facebook contest so that fans can tell their stories about their moms in their own words and share their best day with others."

All 18 Taylor Swift Mother's Day greeting cards can be found at select American Greetings retail partner locations nationwide.

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