American Diabetes Association announces collaboration with Walgreens' Balance Rewards loyalty program

ALEXANDRIA, Va. — The American Diabetes Association on Monday announced its collaboration with Walgreens, a national strategic partner of the association, and the Balance Rewards program to help further the movement to Stop Diabetes.

For every person that joins the Balance Rewards program via Diabetes.org/pr-rewards, Walgreens will donate $1 to the American Diabetes Association through Dec. 31, 2014, up to $50,000.
 
"Walgreens plays an integral role in the advancement of our mission and our movement to Stop Diabetes," stated Larry Hausner, ADA CEO. "Leading a healthy and active lifestyle are key components for those who are at risk for or live with type 2 diabetes," he said. "We are proud to be collaborating with Walgreens to get the word out about such an exciting program that will not only get people to make better choices, but it will help the Association raise critical funds to help further our movement to stop this deadly disease."
 
The year-round relationship with Walgreens and the American Diabetes Association, which kicked off in November during American Diabetes Month, continues with Walgreens participating in the Association's educational event — American Diabetes Association EXPO — in seven cities nationwide. Walgreens also helps raise awareness about American Diabetes Association Alert Day by encouraging their customers to take the Diabetes Risk Test to find out if they are at risk for type 2 diabetes. And Walgreens promotes the importance of physical activity by participating in Step Out: Walk to Stop Diabetes events across the country. 
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