DENVER — Men’s grooming brand American Crew has announced the return of company founder David Raccuglia as a key creative consultant.
In his new role, Raccuglia will take his place behind the camera as the photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand's commitment to innovation and imagery for both American Crew and Style Masters, a Revlon professional brand.
"We welcome David back to the Revlon family, and look forward to his creative expertise to expand our professional brand portfolio," stated Martin Flaherty, GM, Revlon Professional Brands, USA.
Raccuglia launched American Crew in Chicago in 1994. The initial six products — Daily Shampoo, Daily Conditioner, Texture Creme, Firm Hold Styling Gel, Light Hold Styling Gel and Pomade — were met with rave reviews. During his time away from the company, Raccuglia continued his work as a fashion photographer and an industry authority on men's grooming.