SHELTON, Conn. — The star of "American Chopper: Senior vs. Junior," has dedicated a motorcycle themed after Bic's Flex4 men's shaver.
Paul Teutul Sr., who owns Orange County Choppers, unveiled the bike after Bic's promotion of the Flex4 shaver through its Bic 4 Good program. The program hosted an event at OCC headquarters in Newburgh, N.Y., and allowed participants to experience the Bic Flex4 shaver firsthand when they shaved their heads, beards and mustaches.
The promotion also gave Bic the opportunity to support the OCC Foundation by committing to a financial donation on behalf of all the employees that shaved. The OCC Foundation supports both national and local charities within the Newburgh, N.Y., community.
“The chance to participate on 'American Chopper' and have a BIC Flex4 chopper built is an incredible opportunity for the men’s shaver brand,” said Jamie Kistner, senior brand manager of shavers at Bic. “Through this branded integration, Bic Flex4 received national and international televised exposure with our key target audience: men ages 18 to 35 years.”