Amazon trials upgrade to Prime service with Los Angeles fresh-food delivery

Retailer to encourage participating customers to upgrade to Prime Fresh after 90 days, for $220 additional subscription fee

NEW YORK — Amazon is giving a free trial of its fresh-food delivery service to premium customers in the Los Angeles area, according to published reports.

The Seattle Times reported that the online retailer would offer a free, 90-day trial to AmazonPrime members in several parts of Los Angeles of same-day and early-morning delivery, allowing them to receive items like fresh foods, in addition to toys, electronics and half a million other items. The grocery delivery service has been in testing in Seattle for almost six years.

The new service is a trial of Prime Fresh, an upgrade to the existing AmazonPrime service. Currently, AmazonPrime members pay $79 per year, and after 90 days, those participating in the trial will be invited to upgrade to Prime Fresh, which will cost $299 per year. According to analysts cited by the Times, Amazon is planning to expand Prime Fresh to San Francisco later this year and to about a dozen other markets next year.

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