Almay launches pure blends line of cosmetics for eyes, lips, face

NEW YORK Almay is rolling out for 2009 its Almay pure blends line of color cosmetics.

The hypoallergenic formulas are made from 95.8% to 98.2% natural ingredients including an exclusive complex of fruit and flower extracts. The products are free of talc and added parabens. In addition, the packaging is made from 44% recycled materials on average.

The collection, available at retail in January, includes foundation, loose finishing powder, blush/bronzer, eye shadow and lipgloss.

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