NEW YORK Almay is rolling out for 2009 its Almay pure blends line of color cosmetics.
The hypoallergenic formulas are made from 95.8% to 98.2% natural ingredients including an exclusive complex of fruit and flower extracts. The products are free of talc and added parabens. In addition, the packaging is made from 44% recycled materials on average.
The collection, available at retail in January, includes foundation, loose finishing powder, blush/bronzer, eye shadow and lipgloss.