Allure, Maybelline NY provide insider access to NY Fashion Week

NEW YORK — Allure magazine is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

Open daily to the public Sept. 5 to 12, the Allure Lounge at the Empire Hotel in New York City will give guests a place to take a break and get runway beauty looks in between shows.

The Allure Lounge colored by Maybelline New York will feature complimentary:

  • Express makeovers and manicures by Maybelline New York;
  • Hairstyling by DreamDry offering styles from the runway;
  • Backstage footage of runway shows;
  • New products and samples;
  • Instagram sweepstakes.


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