Allure, Good Housekeeping magazines recognize Vichy LiftActiv Serum 10

NEW YORK — Vichy Laboratoires has announced that its Vichy LiftActiv Serum 10, a multitasking serum that hit shelves this year, has been named a "Beauty Breakthrough" by Allure magazine and has earned the Good Housekeeping Seal.

Allure magazine, powered by a panel of beauty editors and industry experts, reviewed the newest skin care, makeup, body and hair products to determine 2012's best beauty innovations. Vichy LiftActiv Serum 10 was 1-of-18 products to receive the prestigious "Beauty Breakthroughs" award. The "Beauty Breakthroughs" award is part of the magazine's coveted annual "Best of Beauty Awards," appearing in the October 2012 issue. The winning products, including the Vichy LiftActiv Serum, were honored by Allure at an awards ceremony last week at New York's Jazz at Lincoln Center.

Allure magazine praised the Vichy LiftActiv Serum 10 for both its ingredient innovation and clinical effectiveness.

After an evaluation by the scientists and experts at the Good Housekeeping Research Institute, Vichy LiftActiv Serum 10 also has earned the Good Housekeeping Seal. It was found to deliver on all claims appearing in the advertising, packaging and other informational materials. Only products that pass Good Housekeeping's strict evaluation can earn the seal.

"Vichy Laboratoires is so excited to bring this serum to the U.S. market this month, and now, with the high-caliber Allure and Good Housekeeping seals of approval, we know consumers will trust the efficacy of the ingredients. The testing is so rigorous and only select products earn these recognitions annually, so we are extremely proud to offer a truly innovative product that delivers on its promises," stated Vichy VP marketing Marianna Trofimova.

Vichy LiftActiv Serum 10 is the first serum formulated with a 10% concentration of rhamnose, a naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One single drop delivers an instant smoothing effect that leaves the skin firmer, tighter and velvety soft. After one month, skin is visibly transformed, with a clinically proven reduction on the appearance of the four main types of facial wrinkles: eye contours, crow's feet, forehead wrinkles and laugh lines, the company stated. LiftActiv Serum 10 also provides a long-lasting lifting effect while reducing the appearance of pores yet is gentle enough for sensitive skin.

Vichy LiftActiv Serum 10 (priced at $52) is available at select CVS/pharmacy, Duane Reade, Walgreens and Ulta Beauty locations.

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