Alliance provides programs to help retailers track cold, flu and allergy outbreaks

WINSTON-SALEM, N.C. Alliance, a RockTenn company, develops seasonal-solution merchandising programs for brands and retailers that help to track approaching cold, flu and allergy outbreaks; target stores with solution centers and drive purchase via shopper education and seasonal alerts.

A leading point-of-purchase display company in the U.S., Alliance offers capabilities across the full spectrum of in-store marketing, including merchandising solutions that achieve brand, shopper and retailer objectives at the lowest total cost; promotional and permanent merchandising programs; and retailer and shopper insights.

For more information, please contact Chris Redmond, at (609) 707-4564; or via e-mail:

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