Allegro unveils Soho Beauty Cases to be launched this fall

Allegro’s Soho Beauty Case

SAN DIEGO —Allegro Mfg., a maker of chic cosmetic bags and luxury handbags, is showcasing at this year’s NACDS Marketplace its new Soho Beauty Cases that will launch at select retailers in September.

Hitting 1,300 Walmart, Harmon and select Bed Bath and Beyond stores, the Soho Beauty Cases are designed with a square shape and feature pull-out trays and multi-tier accordion shelving to fit all types of beauty products, big and small.

There will be 11 patterns and styles available this fall, and Soho will introduce new collections each season that will keep on trend with the marketplace.

The retail prices range from $9.99 for the smaller size cases to $34.99 for the largest size.

In 2007, Conair acquired Allegro, which boasts a 90% market share of the soft-sided storage category in North America and is retailed in more than 35,000 doors worldwide.

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