Allegro celebrates 40 years

LOS ANGELES — Allegro, a division of Conair that is known for creating beauty travel and storage solutions for brands and retailers around the world, has turned 40 and is looking forward to years of continued success.

“It takes dedication and hard work to stay relevant in a dynamic trading environment,“ said PJ Brice, president of Allegro. “Understanding the ever-changing needs of an increasingly sophisticated consumer has been the key to our success.”

With a heritage deep in cosmetic bags, boasting more than 90% of the soft-sided market in the United States, Allegro has grown into a global design and product development house with expertise in a variety of beauty categories.

Allegro's fashion trend identification and interpretation service has become a valued design resource for its retailers and design partners. This, coupled with the vertically integrated business model, enables Allegro to design, sample, produce and market commercially viable products across a variety of distribution channels, the company stated.

What’s next for Conair and Allegro? Conair will continue to support Allegro and its growth plans, while Allegro will continue to diversify its business, which includes the development of new product categories, expansion into the prestige sector and the marketing of two of its controlled brands, SOHO Beauty and Kestrel, the company stated.


Login or Register to post a comment.