All-Bran introduces 10-day challenge for digestive health

BATTLE CREEK, Mich. All-Bran cereal today is urging Americans to take the All-Bran 10-Day Challenge to help consumers knock down barriers to consuming enough fiber to maintain regularity and digestive health. To make the challenge easier, All-Bran this month introduced a new high-fiber cereal—All-Bran Strawberry Medley.

All-Bran Strawberry Medley, a Kellogg cereal, features crunchy bran flakes and squares with granola clusters and real strawberries, improving the taste experience as compared to many high-fiber offerings.

“Eating the recommended amount of fiber each day—about 25 grams for women and 38 grams for men—is a simple way to improve regularity,” said Dr. John Johanson, practicing gastroenterologist at the Beloit Clinic, in Beloit, Wis. “One bowl of All-Bran Strawberry Medley cereal provides about 40 percent of the recommended daily value for fiber for women—that’s about three times more fiber than the leading fiber supplement.”

For more information on the new All-Bran Strawberry Medley and the All-Bran 10-Day Challenge, visit www.All-Bran.com.

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