Alka-Seltzer kicks off Facebook contest

MORRISTOWN, N.J. — Bayer HealthCare on Wednesday launched the Said/Heard Mishaps contest on its Alka-Seltzer Facebook page. The contest gives entrants the opportunity to trade those miscommunication experiences that may have caused some gastrointestinal distress for a chance to win $5,000.

The Alka-Seltzer Facebook page features its iconic "Speedy" character, who kicked off the contest with his Facebook debut and a call to action for consumers to enter the Said/Heard Mishaps contest. Through Feb. 25, consumers can enter by visiting and sharing their funny miscommunications mishap.

The grand prize winner will receive a complimentary trip for two to New York City to star in an Alka-Seltzer online video featuring his or her entry. The online video will premiere on the Alka-Seltzer Facebook page and the winner also will receive a $5,000 cash prize.

As part of the brand's new marketing campaign featuring the return and revitalization of Speedy, the contest replicates the recent Alka-Seltzer advertising campaign that features miscommunication spots, such as "College Acceptance" and "Promotion," while giving consumers direct engagement with Alka-Seltzer and reintroducing them to Speedy through the Facebook platform.

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