Alec Baldwin stars in Wegmans commercials

ROCHESTER, N.Y. — Wegmans recently tapped Alec Baldwin for a series of holiday commercials this year, in part because his mother is a loyal shopper of the popular East Coast supermarket chain.

According to published reports, Wegmans approached Baldwin after an appearance on "The Late Show with David Letterman." Baldwin explained to Letterman that his mother wouldn’t retire to California because she wouldn’t leave Wegmans.

The two commercials to have aired to date both highlight value and personal service available at Wegmans.

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