BOISE, Idaho — Albertsons has made some key hires in expanding its digital capabilities. The company on Tuesday announced that it had brought on Karl Varsanyi as group VP product management and user experience and Ramiya Iyer as group VP IT digital and marketing/merchandising.
The hires come as Albertsons builds out its digital marketing and e-commerce alongside its digital loyalty program, grows its e-commerce home delivery program and expands its range of digital and data capabilities.
“After being relatively unaffected by digital for many years, the grocery industry is starting to see several parts of the customer journey being transformed by digital,” Albertsons SVP digital marketing and e-commerce Narayan Iyengar said. “In this context, we need to continue to enhance our digital capabilities, and Karl and Ramiya will play a key role in this journey.”
Varsanyi joins Albertsons from Macy’s, where he was group VP of product management, strategy and experience, overseeing the department store’s growth into an omnichannel retail leader. At Albertsons he is responsible for the company’s web, app and in-store digital experience.
Iyer was most recently VP e-commerce for Levi’s, where she played a key role in creating and scaling its platforms and analytics capabilities. She has held various IT leadership roles at Walmart.com and SamsClub.com.
“The addition of these leaders with diverse and rich retail experiences will position us to accelerate our efforts to having a differentiated digital experience for our customers,” Albertsons EVP and chief information officer Anuj Dhanda said.