Alberto VO5's first fan-voted fragrance to hit retail in December

NEW YORK — Alberto VO5 has unveiled its new Pure Sunshine fragrance — its first fan-voted fragrance.

By popular vote — on Alberto VO5's Facebook page, that is — fans across America have voted Pure Sunshine as the next Alberto VO5 fragrance. Fresh and clean, with delicate notes of pacific rose apple, white peony and cashmere wood, Pure Sunshine is the latest in the brand's line of fragrances.

VO5 introduced Pure Sunshine shampoo and conditioner on Monday at Getting Gorgeous, an invite-only annual event for lifestyle, beauty, fashion and food bloggers. To celebrate its newest fragrance, VO5 treated bloggers to expert hair touch ups by New York City-based stylists. Attendees were treated to products including VO5 Hot Oil, which broke new ground in 1976 as the first mass oil-based pre-shampoo hair treatment, being rediscovered by new generations of women today.

Pure Sunshine faced tough competition, vying against eight other fragrance candidates in a months-long blogger and fan vote program called A Scent is Born. Pure Sunshine competed against two competitors in the floral category and bested three other candidates each in the Indulgent beauty and fruity categories.

"We can't thank our millions of loyal VO5 fans enough for their enthusiastic participation and for their genuine role in making our newest fragrance a reality. Pure Sunshine is literally a fragrance of the people — VO5 people," said Nina Riley, VP marketing for VO5 brand owner High Ridge Brands.  "This is a savvy, well-informed group that appreciates how VO5's signature five essential vitamins benefit all hair types, making it America's best beauty value."

VO5 Pure Sunshine shampoo and conditioner will launch this December.

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