Alberto VO5 develops new Salon Series hair care line

STAMFORD, Conn. – High Ridge Brands’ Alberto VO5 hair care brand has announced the upcoming launch of its new Salon Series line of shampoos, conditioners, styling and treatment products. 

Formulated from 100% natural oils derived from honey, papaya, kiwi, marigold, sweet almond and more, Salon Series products penetrate hair from roots-to-ends and work in tandem with VO5’s five-vitamin formula (i.e., vitamins E, H, C, B3 and B5). The suggested retail price is $2.49 each.

The new line consists of four varieties of shampoos and conditioners that address nearly all hair care needs.  Rounding out the VO5 Salon Series line are three moisturizing treatments and four styling products, including hairsprays, mousse and gel.           

The Alberto VO5 Salon Series product line includes:

Hydrate + Nourish Shampoo and Conditioner: VO5 Salon Series Hydrate + Nourish shampoo and conditioner, made with nutritive plant oils, replenish moisture and add healthy luster to hair, from roots to ends. 

Smooth + Sleek Shampoo and Conditioner: Formulated with a smoothing complex that helps manage unruly hair, this shampoo and conditioner duo helps eliminate frizz. 

Full Body + Shine Shampoo and Conditioner: Infused with coconut oil and salon conditioning agents that weightlessly coat and plump each hair strand, this shampoo and conditioner deliver a visible volume boost, from roots to ends. 

Color Shield + Radiance Shampoo and Conditioner: With its protective formula, VO5 Salon Series Color Shield + Radiance shampoo and conditioner lock in color and shine while enhancing hair’s radiance. UV blockers protect color from fading.

Total Recovery Deep Conditioning Hair Mask: This weekly, five-minute treatment helps transform dull, dry, or damaged hair and restores body, shine and strength.  Formulated with vitamins and proteins, it nourishes fragile ends and minimizes breakage by improving elasticity.

Anti-Frizz & Shine Styling Cream: Enriched with five vitamins and 11 revitalizing oils, this lightweight cream helps prep hair for the rigors of styling by nourishing hair, reducing frizz and boosting shine. 

Simply Stunning Leave-In Conditioner: This all-in-one leave-in miracle conditioner is the secret weapon for smoother styling and manageability for all hair types. Its vitamin-enriched formula saturates hair with moisture, helps protect it from heat and strengthens it against split ends.

Perfect Hold Styling Products: VO5 Salon Series Perfect Hold styling products are infused with five essential vitamins to help fortify hair for a healthy shine. Perfect Hold aerosol and nonaerosol hairspray, mousse and sculpting gel offer all-day control.


VO5 Salon Series will be available nationwide starting February 2013.

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