STAMFORD, Conn. — The Alberto VO5 brand, which is owned by High Ridge Brands, has introduced its new VO5 Men's 3-in-1, combining VO5 shampoo, conditioner and body wash.
VO5 Men's 3-in-1 represents another first, in extending the brand's proprietary five-essential-vitamin formula beyond hair care to body care. It is available in such masculine scents as Ocean Surge and Fresh Energy. The suggested retail price is 99 cents for 12.5 fl. oz.
"Consumers love the superior performance and value that VO5 hair care products deliver, and we saw an opportunity to extend VO5's secret five-vitamin formula to the male segment," stated Nina Riley, VP marketing at High Ridge Brands. "VO5's Men's 3-in-1 is a phenomenal product that satisfies men's need for a time-saving, head-to-toe shower experience."