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Alba Botanica renames Advanced line, repackages products

MELVILLE, N.Y. — Alba Botanica, whose products are available at CVS, Target, Whole Foods and natural food stores, has revamped its Advanced line, which now is known as Natural Even Advanced.

The enhanced collection boasts eight reformulated and repackaged skin care products that target uneven pigmentation to improve the appearance of skin's clarity and tone for radiant-looking skin.

The formulas now feature a marine complex to stimulate, hydrate and nourish skin cells for a more even appearance of skin tone. The new vitamin-rich marine complex is designed to help even complexion and improve skin's appearance, while mineral-rich marine extracts provide nutrients and moisture to stimulate cell regeneration for healthier and more balanced-looking skin, the company stated.

The line also includes one new introduction: Natural Even Advanced sea elements eye makeup remover. The Natural Even Advanced sea elements eye makeup remover is Alba's first all-natural eye makeup remover. It is designed to gently wipe away makeup without tugging, pulling or stinging, while natural ocean ingredients help nourish and hydrate the delicate area around the eyes.

The Alba Botanica Natural Even Advanced line includes:

  • New Natural Even Advanced sea elements eye makeup remover ($7.95);

  • Natural Even Advanced sea lipids daily cream ($14.95);

  • Natural Even Advanced sea plus renewal night cream ($14.95);

  • Natural Even Advanced sea mineral cleansing gel ($9.95);

  • Natural Even Advanced sea lettuce cleansing milk ($9.95);

  • Natural Even Advanced sea algae enzyme scrub ($9.95);

  • Natural Even Advanced deep sea mask ($9.95);

  • Natural Even Advanced sea kelp facial toner ($9.95); and

  • Natural Even Advanced sea moss moisturizer with SPF 15 ($14.95).

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