SAN CLEMENTE, Calif. Alacer Corp. announced an alliance with the Surfrider Foundation during the ECRM Vitamin, Diet & Sports Nutrition conference as part of an ongoing effort to clean and protect the world’s oceans, waterways and drinking water.
As part of that alliance, Alacer launched its Emergen-C BLUE product at the conference in Atlanta, and a portion of the proceeds will be donated to the Surfrider Foundation.
“I am thrilled to announce the launch of our new cause-based product, Emergen-C BLUE,” stated Michael Galef, Emergen-C VP marketing. “Threats to our waterways and the effects of pollutants on our health are overwhelming. With Emergen-C BLUE, our goal is to get consumers as interested in Going Blue as they are in going green, and there is not a more powerful way to achieve this than by joining forces with the Surfrider Foundation.”
“We are extremely excited to be partnering with such a fantastic product,” stated Matt McClain, Surfrider’s director of marketing and communications. “Alacer’s steadfast commitment to support active lifestyles and protect our waterways through Emergen-C BLUE aligns perfectly with our mission.”
Alacer currently is planning an Emergen-C BLUE launch event to be called MaliBLUE, taking place on April 26 in Malibu, Calif. The event will celebrate art and water, with proceeds benefiting the Surfrider Foundation.