PORTLAND, Ore. — Aisle7 announced the launch of Aisle7 Wellness Shops, a targeted online marketing program that helps food and drug retailers, e-retailers and manufacturers connect with consumers who are concerned about chronic health problems, including diabetes, weight management and heart health.
"People are looking for credible answers to their health concerns for themselves and their families. They are influenced by their social circle, the Internet, mobile and experts," Aisle7 CEO Sky Lininger said. "Wellness Shops tie it all together in a cost-effective solution that gives retailers and manufacturers a complete and targeted digital program that speaks credibly to shoppers and helps them make confident product decisions."
Wellness Shops provide magazine-like content experiences that update a retailer or manufacturer's website monthly with the latest product and lifestyle recommendations. They also provide ongoing content suggestions that can be shared with a Facebook community and used to create targeted email campaigns that drive additional traffic back to the website. Retail marketers also can contextually stream their own offers and content into a Wellness Shop using Promolink, a new promotion-focused data-linking tool.
Aisle7 noted that its Aisle7 Content Explorer, a platform launched last summer by the company, is included with the Wellness Shops. Aisle7 Content Explorer is a content marketing tool marketers can use to search and preview articles and health recommendations suitable for their campaign needs.
Aisle7 Wellness Shops are available immediately and can be licensed for time-limited or permanent campaigns.