Aisle7 establishes online decision support tools

New tool offers brand recommendations through interactive interface with consumers

PORTLAND, Ore. — Aisle7 on Thursday announced the availability of an online decision support engine to provide science-based, self-care product recommendations by way of questionnaires, interactive widgets and proprietary content-targeting technology.

The new Aisle7 online decision support tools include a “Homeopathic Medicine Finder,” which was created in partnership with Boiron, and will be featured across more than 2,000 in-store retail locations and 150 websites served by Aisle7.

"Every year, more health-and-wellness products are introduced to the market, making it ever more confusing for consumers to make the best choices," stated Schuyler Lininger, Aisle7 CEO. "Decision support tools remove the guesswork by connecting the dots between health goals and helpful product categories."

The interactive website tools include:

  • Vitamin Advisor: A two-page questionnaire that provides personalized supplement recommendations with optional commerce integration. Initial integrations demonstrate a 70% completion rate with a 20% add-to-cart conversion;

  • Supplement Finder: A widget that provides answers to common questions on the supplements to take for health conditions, with drugs or wellness goals; and

  • Homeopathic Medicine Finder: A tool that allows consumers to filter through more than 350 health conditions and symptoms to find the right homeopathic product.

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