Adweek: Diet Pepsi offers limited-edition can design; exclusive Target stores promotion

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

According to the 'Fast Chat' with Spiridakis, Diet Pepsi has partnered with HGTV star Vern Yip to release 7.5-oz. cans of Diet Pepsi with a home decor-inspired look featuring a blue and gray print and a peacock. And then in May, Target will run an exclusive offer with the Vern Yip design.

"In May, Target actually will run an exclusive program where consumers who buy Diet Pepsi will get a set of six coasters that have the Vern Yip design printed on them," Spiridakis told Adweek.

According to Adweek, the Diet Pepsi mini-cans will be available in 8-packs for the next couple of months.

PepsiCo has made other recent branding moves when the company announced last week it is updating the shape of its 20-oz. bottle for the first time in almost 20 years.

To read the full interview with Spiridakis, click here.


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