MADISON, N.J. — Pfizer Consumer Healthcare on Thursday launched its Advil Relief in Action campaign in support of both Habitat for Humanity and Wounded Warrior Project.
Beginning May 1, a portion of the price of participating Advil bottles will go to Habitat for Humanity International and Wounded Warrior Project. The Advil Relief in Action program will also be on-site at Habitat for Humanity builds and in conjunction with Wounded Warrior Project at Tough Mudder events.
Pfizer is also kicking off a national call to action for everyone to show Advil how you see Relief in Action by sharing inspiring photos on Twitter and Instagram using the hashtag #ReliefinAction.
As part of the launch, Advil is teaming up with comedian Aziz Ansari, who will perform a private comedy show for 200 people, 100 Superstorm Sandy volunteers and their guests, who helped their neighbors rebuild and get back on their feet.
The Advil Relief in Action program will also be brought to life on the Daily News Plaza at Barclays Center through a mural, by Brooklyn artist Jose Roldan Rendon from Brush Décor Studio, recognizing and supporting the commitment of volunteers dedicated to relieving the pain of others.
Five volunteers, including New York Giants receiver Victor Cruz, will lend their faces and stories to the campaign. In addition to Cruz, there is 25-year-old Paul Ridley, who was the youngest American to row across the Atlantic, and Alison Thompson who set up relief and aid camps in local communities after disasters, including September 11th, earthquakes in Haiti and Superstorm Sandy.