NEW YORK — Pfizer Consumer Healthcare and the National Hockey League on Monday announced Advil as the Official Partner and the Official Pain Reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season. Under the agreement, Advil is also an Official Partner and the Official Pain Reliever of the 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series.
“The Advil brand has joined the NHL family at a very exciting time,” stated Dave Lehanski, SVP integrated sales for NHL. “With the most ambitious series of big events in league history planned for this season — six outdoor games over 61 days — we are delivering unprecedented fan engagement while offering our partners more opportunities to activate than ever before.”
"The NHL deal provides a terrific platform for driving the launch of our new, fast-acting Advil line,” commented Brian Groves, U.S. chief marketing officer at Pfizer Consumer Healthcare. “We see the players and the league as embodying the fast-acting Advil promise of fast recovery from tough pain."
As an official partner of the NHL, Advil will receive significant media exposure, including prominent in-ice brand position, camera-visible dasherboards and placement at accompanying fan festivals of league tent-pole events. Advil will also benefit from custom integration throughout all NHL-controlled media properties, including NHL.com, NHL Network and NHL Social, in addition to the league’s U.S. national broadcast partner, NBC Sports Group.